We are uncommon.

 
 

cindy boudov

GIA GRADUATE GEMOLOGIST | DESIGNER | LOVER OF LIFE & LOSER OF GLASSES

Born and raised by the beach in Venice, California, designer Cindy Boudov has always been excited by rocks. During her time as a grader in the lab at the Gemological Institute of America (the world’s premier diamond authority), she worked with some of the most exquisite collections and stones imaginable. What spirits her away these days are the gems that don’t look like anything else she’s ever seen: unique geometric cuts, diamond slices and rustics previously thought of as “flawed” by the industry, rare fancy colored diamonds, beautiful shells, uncommon opals, expertly crafted cameos…it is these items that inspire her collection.

 

cindyism: “We all find different people beautiful, so then why should we all be wearing the same jewelry?”


 

A NOTE FROM ALVA

When I was designing this site, I wanted to add myself in here because it is super important to both of us that our customers and clients know this is truly a small business - as in 2 of us + the master jewelers. When you send us a DM on instagram, it is me who answers. Cindy boxes up your orders. We both go to the gem shows (although I admittedly know nothing about the actual stones). When you shop from this woman-owned small business, you’re supporting our dreams and we totally do a happy dance with every sale.

From the bottom of our hearts, THANK YOU.

Shine brightly,

Alva xoxo

(Operations Manager aka the one who reminds Cindy to bring the jewelry to a show & pulls her away from dogs when we’re running late)